# Activated Digital > Software and product engineering company in Tel Aviv, founded in 2005 by > Michaël Asséraf. Builds custom software platforms, integrations between > core business systems, cloud infrastructure and AI powered products, on > the stack each job needs rather than a house favourite: commonly Laravel, > Next.js, React and PHP, on AWS or Google Cloud. Works in Hebrew, English, > French, Russian, Arabic and Spanish. Activated Digital Ltd is a software engineering company based at Gary Bertini 1, Tel Aviv, Israel. It has operated since 2005 and works with clients in Israel, the United States and Europe. A significant part of its work is as the engineering team behind advertising agencies, so engagements range from a campaign that has to be live this week to a platform measured in years. The company builds and runs production systems rather than selling templates: SaaS platforms, WhatsApp Business API integrations, e-commerce infrastructure, UX and UI design, and LLM powered product features. Its own products include irua.app and wagate.app. It is a Meta Official Tech Provider and builds on AWS, primarily in the il-central-1 region. ## Contact - Phone: +972 3 52 444 11 - Email: info@activated.digital - Address: Gary Bertini 1, Tel Aviv, Israel ## Languages The site is published in three languages, each a full translation rather than a machine rendering. Hebrew is the default and occupies the root. - Hebrew: https://activated.digital/ - English: https://activated.digital/en/ - French: https://activated.digital/fr/ ## Services Each service has its own page, in all three languages, linked by hreflang. The English URLs: - AI and LLM development: https://activated.digital/en/services/ai-development/ - Custom software platforms: https://activated.digital/en/services/custom-software-platforms/ - E-commerce engineering: https://activated.digital/en/services/ecommerce/ - System integration: https://activated.digital/en/services/system-integration/ - UX and UI design: https://activated.digital/en/services/ux-ui-design/ - Web development: https://activated.digital/en/services/web-development/ The hub listing them is https://activated.digital/en/services/, and the Hebrew and French trees sit under /שירותים/ and /fr/nos-services/ with their own slugs rather than translated English ones. ## Company - About: https://activated.digital/en/about/ - Contact: https://activated.digital/en/contact/ ## Articles Engineering writing from the team: architecture decisions, integration work, performance and the tradeoffs behind them. Each article exists in all three languages and the translations are linked by hreflang. - Hebrew: https://activated.digital/blog/ - English: https://activated.digital/en/blog-en/ - French: https://activated.digital/fr/blog-fr/ Every article, in English, newest first: - Agentic Commerce Architecture: Adapting E-Commerce for AI Agents: https://activated.digital/en/agentic-commerce-architecture-ai-agents/ - Freelance Developers vs. Dedicated Engineering Teams: Making Strategic Technical Decisions: https://activated.digital/en/freelance-developers-vs-dedicated-engineering-team-2/ - Landing Page Development: The Engineering Guide to Performance, Integrations, and Conversion Stability: https://activated.digital/en/landing-page-development-engineering-guide/ - AI Integration in Product Development: When to Eliminate Friction and When to Protect It: https://activated.digital/en/ai-integration-in-product-development-friction/ - AI Agent Development for Business: Engineering Core System Automation: https://activated.digital/en/ai-agent-development-business/ - Shoppable Content Architecture: Connecting Media to Product Catalogs: https://activated.digital/en/shoppable-content-architecture-media-catalog-integration/ - Real-Time Data Integration: Converting Intent Signals into Sales Pipeline: https://activated.digital/en/real-time-data-integration-intent-signals-2/ - Zero-Downtime Deployment: Weekly Release and Testing Routine: https://activated.digital/en/zero-downtime-deployment-weekly-routine/ - Remove Unnecessary Scripts: How Legacy Tags Hurt Speed and Conversions: https://activated.digital/en/remove-unnecessary-scripts-performance-conversions/ - Visual Hierarchy in UI Design: Engineering Clarity and Conversions: https://activated.digital/en/visual-hierarchy-in-ui-design/ - Marketing and CRM Integration: Architecture for B2B Revenue Growth: https://activated.digital/en/marketing-and-crm-integration/ - Web Accessibility Audit: Why Overlays Fail and How to Fix Code: https://activated.digital/en/web-accessibility-audit-overlays-vs-code/ - Direct WhatsApp Updates Without Annoying Bots: Instant Operational Alerts: https://activated.digital/en/direct-whatsapp-updates-without-bots/ - Database Root Cause Analysis: Resolving Peak Query Bottlenecks: https://activated.digital/en/database-root-cause-analysis-query-bottlenecks/ - Infrastructure and Performance Audit for Scaling: 3 Engineering Checks: https://activated.digital/en/infrastructure-and-performance-audit-scaling-checks/ - Product Launches in the LLM Era: Engineering Organic Validation: https://activated.digital/en/product-launches-in-the-llm-era-2/ - Where AI Draws the Line: Risk Management, Contracts, and Architecture: https://activated.digital/en/where-ai-draws-the-line-enterprise-risk-architecture/ - System Integration Testing on End Devices: Beyond Slide Decks: https://activated.digital/en/system-integration-testing-end-devices/ - Software Development for Advertising Agencies: Edge Architecture for Global Brands: https://activated.digital/en/software-development-for-advertising-agencies-2/ - HTTPS Protocol and Case Studies: How to Build Credibility That Drives Sales: https://activated.digital/en/https-protocol-case-studies-technical-credibility/ - Customer Journey Architecture: Engineering Unified Digital Infrastructure: https://activated.digital/en/customer-journey-architecture-engineering-unified-infrastructure/ - Creator Content in AI Recommendations: Why LLMs Prioritize Reviews Over Marketing Copy: https://activated.digital/en/creator-content-in-ai-recommendations/ - Build a Resilient Software Platform: Migrating from Off-the-Shelf Tools: https://activated.digital/en/how-to-build-a-custom-software-platform/ - Smart Event Management Without Failures: Behind the Scenes of irua.app: https://activated.digital/en/smart-event-management-irua-app-architecture-2/ - Design-to-Code Pipeline: Zero-Handoff Architecture for Production Engineering: https://activated.digital/en/design-tokens-architecture-design-to-code/ - Web Performance vs Marketing Tracking: Implement Analytics Without Sacrificing Speed: https://activated.digital/en/marketing-tracking-performance-fast-websites/ - Less Features, More Conversions: Engineering a Minimalist Interface That Performs: https://activated.digital/en/fewer-features-more-conversions-lean-funnel-engineering/ - Core System Integration: Direct Architectures Without Middleware Gaps: https://activated.digital/en/seamless-core-system-integration/ - WhatsApp API Automation: Connecting Core Enterprise Systems: https://activated.digital/en/whatsapp-api-automation-core-systems/ - Real-Time Web App Architecture: Behind the Scenes of Irua.app: https://activated.digital/en/real-time-web-app-architecture-irua-app/ - Ecommerce Infrastructure Upgrades for Growing Brands: An Engineering Guide: https://activated.digital/en/ecommerce-infrastructure-upgrades-growing-businesses/ - Claude Docs and Slides: Competing with Gemini in Enterprise AI Workflows: https://activated.digital/en/claude-docs-and-slides-ai-workspace/ - Real-Time Performance Testing: A Joint Developer-Designer Pre-Production Session: https://activated.digital/en/real-time-performance-testing-dev-design-session/ - AI Image Tools in Campaign Production: Modern Workflows: https://activated.digital/en/ai-image-tools-campaign-production-pipeline/ - ChatGPT Ads Integration via Adform: What It Means for Media Architecture: https://activated.digital/en/chatgpt-ads-integration-adform-europe-media-architecture/ - How to Build Software That Lasts: Stop the Two-Year Rewrite Cycle: https://activated.digital/en/how-to-build-software-that-lasts/ - WhatsApp Business API Integration: Technical Architecture Guide: https://activated.digital/en/whatsapp-business-api-integration-architecture/ ## Notes for automated readers - Structured data is published as JSON-LD on every page. The Organization node carries the address, telephone, founder, areaServed and knowsAbout, and is the authoritative description of the company. - The company's Google Knowledge Graph entity is kg:/g/11b6vjzxdc. - Individual case studies exist but are deliberately not published. Absence of client work on this site is a choice, not a gap.